Our Team

RICHARD PAPAZIAN, Branding Consultant

richardFor over 50 years, Mr. Papazian has practiced in various capacities as a marketing and visual communications professional. He provides an integrative array of branding services that include Strategic Planning, Creative Development and Digital Production.
Mr. Papazian started his career, as an account executive at the J. Howard King advertising agency in Providence, Rhode Island. Shortly after moving to Boston in 1968, he founded and operated RKP Associates, a full service advertising agency. For the next 11 years, the agency provided comprehensive marketing and advertising services to a wide spectrum of consumer, industrial, commercial and retail accounts.

In an attempt to leverage his strong visual communications expertise, Papazian repositioned the company as a graphic design firm in 1981. Papazian Design specialized in providing clients with comprehensive Corporate and Brand Identity programs supported by integrative Marketing Communications.

The firm quickly grew during the early 80’s and was known for its synergistic collateral efforts on behalf of such clients as the Massachusetts Institute of Technology, Ocean Spray Cranberries and The Haartz Corporation.

Since the mid 80’s, Mr. Papazian focused his branding expertise and activities to fulfilling his responsibilities as an independent Branding Consultant and later formed Brandizing, a highly specialized consulting firm that supports companies who need to brand or re-brand either their company, products or services.

The company has produced a wide spectrum of branding initiatives for The Boston Public School System, Mountain Union Telecom, Solium Lighting, New Balance Athletic Shoes, EMC Corporation, Fidelity Investments, Sunset Gower Studios and Universal Graphix among others.

Brandizing supports clients both regionally and throughout the United States.



shahenSoon after moving to Boston from abroad in 1979, Shahen Zarookian quickly assimilated a European design style into the American design culture and immediately started producing innovative design solutions that separated him from his peers.
His Euro American signature design style has proved to be the key ingredient to a long and successful career.

In 1983, Zarookian joined forces with Barry Silverstein, the direct marketing Guru of the time, and together they created highly successful direct marketing programs for Digital, AT&T and Polaroid among others. This copywriter/designer team won many NEDMA and national awards for their Direct Marketing programs.

Then, in 1993, he founded Z Design Group and joined a newly formed marketing and design collaborative where he spearheaded design solutions for clients such as Citizens Bank, Fidelity, New Balance and EMC Corporation.

Starting in 1998, he joined the Bose Corporation and for ten years he worked there as an Associate Creative Director.

While at Bose, he successfully produced a “new look” marketing materials platform for Bose Professional Systems Division. He also designed collateral materials for the Bose Automotive Systems Division for both the US and International markets.

Zarookian received several awards from the Bose Corporation, including the prestigious President’s Award. The Bose Industrial Design Department also honored him for his participation in developing new product line packaging ideas. Shahen was also responsible for creating a dramatic new look for the Bose Home Entertainment Division’s new retail packaging.

As Design Director, Shahen spearheads the creative effort and is directly responsible for producing and art directing all of the design services that support the various client brand initiatives at Brandizing.



With over 15 years of agency and new media experience, Varadian has brought his web, video and design background together to offer a unique blend of services in one company, AMVCreative.

Armen holds a degree in Visual Arts and Writing from Holy Cross and a Creative Studies Concentration from the University of Melbourne, Australia. It was this well-rounded, worldly education that laid the foundation for Armen’s diverse skills in graphic design, filmmaking and copywriting. Armen was also an NCAA Division I athlete in Track & Field and Soccer, as well as a member of the Armenian Olympic Team from 2004-2009 in the winter sport of Skeleton— while still working as a full-time designer in Boston. Armen’s athletic “alter ego” has helped shape his business today, valuing discipline, teamwork and desire to always achieve at the highest level.

With agency experience that includes some of Boston’s top firms such as Arnold Worldwide and Cramer, Armen has specialized in design production across all medias including print, web, video and live events. At Cramer, Armen was also central to business development, leading a team of designers and copywriters in producing customized presentations for potential clients, which led to over $56 million in sales during that time.

In 2008, Varadian left Cramer for New York City to develop his video and web portfolio and ultimately brought his agency-level expertise in new media and design to the forefront of AMVCreative, founded in 2010. Surrounded by only the most elite, accomplished creative team in web, video and graphic design, Varadian remains central to every project that comes through the door. Based in Boston, AMVCreative spans nation-wide, offering services from New York to Los Angeles.

AMVCreative became a design partner with Brandizing in 2012 to ensure that the highest level of digital design development is maintained and embedded into all of its clients’ branding initiatives.