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THE MARKET DYNAMIC
A&A Industries is a national-leading manufacturer of custom metal parts. Their rapid growth over their first twenty years allowed A&A to continuously invest in their equipment and eventually become a nation-wide industry leader.
THE CHALLENGE
In order to match their industry-leading manufacturing capabilities, A&A decided it was time to invest in their marketing. A new branding initiative needed to be developed that would include the creation of the following marketing support tools. Their marketing initiative included:
- Brand new logo and tagline
- Marketing materials, including business cards, letterhead and envelopes, brochure and inserts
- Brand new website
- Marketing video to highlight their strengths
THE STRATEGY
Our video production affiliate, AMVCreative produced compelling video footage that supported A&A’s new branding initiatives.
THE RESULTS
The new A&A logo and fresh tagline “Where Technology Drives Productivity” paved the way for the complete revitalization of the company’s brand. A high-energy, cutting-edge video was produced that targeted not only a national, but worldwide audience. An impressive custom di-cut brochure was also designed to house all of the new print marketing materials. Finally, a beautiful new modern website was developed that encompassed all of the new branding elements.
Visit aandaindustries.com to see more!
