THE MARKET DYNAMIC Because of its storied history and studio location, right in the heart of Hollywood, Sunset Gower Studios (formerly Columbia Pictures) had a strong brand awareness among film industry professionals. Over years of neglect by the former owners, the...
ENVIRONMENTAL GRAPHICS & SIGNAGE PROGRAM THE MARKET DYNAMIC Brown University was undergoing a major remodeling and refurbishing program for all its athletic venues. The renovation of the Brown Squash facility was nearing completion and the head...
THE MARKET DYNAMIC Although New Balance had a reputation as a “high performance” athletic shoe, It was steadily loosing market share to its ever popular lifestyle shoe competitor Reebok. THE CHALLENGE The brand needed some “value added” component to remain competitive...
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