Gentry Moving

Gentry Moving

THE MARKET DYNAMIC The client was operating within an industry whose image was characterized by the public as being composed mostly of movers who were not punctual, careful, courteous, presentable, responsible or professional when it came to moving an individual’s or...
Belmont Light

Belmont Light

THE MARKET DYNAMIC Although the electric department of Belmont, Massachusetts had been providing electric power and services to a captive community for decades, the image of the department had suffered because of a low-tech perception that the department was stuck in...
PenSavings

PenSavings

THE MARKET DYNAMIC PenSavings has sold thousands of pens, refills and accessories for the past 10 years and has aimed to provide the highest level of customer service in the pen industry. Their mission is to provide the best quality pen products at the best price...